I choose one of the advertisements that are showed in the gogirl! magazine to be analyzed. I am interested in analyzing this advertisement as it can attract my attention. It is about yogurt named “smooch unlimited frozen yogurt”. This advertisement really knows how to attract the audience by providing cute pictures and good persuasive language styles. I am encouraged to analyze the advertisement from its audiences, technical effects, and language styles.
To know who the audiences of this advertisement are, I analyze the product first. In my opinion, the purpose of this advertisement is to inform people; there are places offer delicious yogurt. According to this advertisement, “smooch unlimited frozen yogurt” offers 8 frozen yogurt flavors with 60 toppings. Besides, people create the toppings by themselves. It is sold at Grand Indonesia, Central Park, and Pondok Indah Mall. Even though this advertisement is founded in woman magazine, I can consider that the target audiences are general people. It is because the product which is provided is yogurt. As I know, yogurt may be consumed by everyone.
To analyze the technical effects of this advertisement, I take a look at the picture and the color. The picture in this advertisement represents the product. For instance, it uses the pictures 11 cups yogurt with eye-catching toppings at the top. Moreover, there are cute icons with different expressions and motions. Every icon seems to be cute. For the color, “smooch unlimited frozen yogurt” uses light color so that the audiences can easily read. These technical effects bring cheer for everyone who is seeing the advertisement. Also, in my opinion, it makes the audience want to buy and taste the yogurt.
“smooch unlimited frozen yogurt” advertisement uses some language styles. First, it has a slogan “Your creation is Unlimited”. It shows that the advertisement uses a short, simple and hyperbole sentence. The slogan represents the name of yogurt. Both slogan and advertisement’s name use “unlimited” word. Besides, it uses imperative language. It is proved by a sentence that is found, such as “Come visit us, be creative!”. The word “come” and “be creative” indicates that it is imperatives. On the other hand, there is another slogan “INDULGING EVERYONE WITH A HEALTHY TREAT”. This slogan uses hyperbola, simple, and adjective words. It also seems to be a big lie. Nevertheless, it successfully draws my attention.
To sum up, I think, the creator succeed to promote their product by advertising it in gogirl! magazine. Overall, this “smooch unlimited frozen yogurt” is very attractive and easy to be read. Consequently, I catch the meaning of this advertisement easily.
Created by: Ririn Astina Putri
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